campaigns

So-Net SEO services are designed to concentrate on several key areas when making its recommendation for web site optimization and search engine marketing campaigns.

• Website title - reflects your company and its main key phrase in search parameters
• Website description - which the description is optimized to reflect your main content and keywords and sentences that your customer would use to search for your company or product. (less empasis is placed on description tags, but still counted in the overall index measure).
• Content - we optimize the content and if needed employ a copywriter to re-write the content for full optimization. Spider and robots such as the ones Google and Yahoo use, all look at content. Is it optimized, does it contain the right amount of keywords? Is it understandable?
• Coding - you can have a beautiful looking website with all the right search optimization techniques in place but still your website is not being indexed by Google. This is sometimes due in part to coding problems within the site especially if a website is built in frames or using java or flash in its navigation.
• Site Design and Structure - this is a key and important issue in maintaining your website standard. If your website is of poor design it then reflects on the product your company offers. Visitors today expect a company's website to reflect the information or product that is offered, to be functional with the right amount of usability and navigation. A website is your window on the web.
• Keyword Research - One of the more important elements of search engine optimization is research of words and sentences that are used by visitors. Southbourne Internet will research the keyphrases that are used to find your product or services and build your content around these phrases. Keyphrase research is not just about looking for the top keyword but also mid-level keyphrases that relate to your website.

Design Panther takes all this into account when optimizing your website and makes recommendations on the best way forward for your website to work for you and your company.